Based on a client's objectives and sensibilities, MSEM selects music designed to capture and enhance the mood and energy of live events such as cocktail parties, press previews, film premieres, fashion shows and club parties. After evaluating an event's crowd, purpose and location, MSEM collaborates direct with its clients and delivers a diverse selection of material for them to review. Based on a client's feedback on that material, we craft a Sonic Identity for each event that artfully serves the needs of the event, its attendees and its hosts. From rock, electronic and hip hop to world music and standards, MSEM can select and deliver the right mix of musical elements that bring everything together in a unique and sophisticated manner.